Digital Marketing Professional Certificate
Course provided by Model Institute of Engineering & Technology
5 modules
Explore the fundamentals of Digital Marketing
4-4.5 Level NCrF
National Credit Framework
6 Months
Flexible Learning
Intermediate Level
Certificate Diploma Course
12 Credits
Course Overview
This program blends industry-aligned digital marketing frameworks with hands-on, practical training, delivering job-ready skills for building region-specific marketing strategies across sectors such as tourism, education, retail, and local enterprises. Students gain real-world experience through live campaigns, analytics labs, and content strategy workshops, working with tools like Google Ads, Meta Ads Manager, SEO platforms, and marketing analytics dashboards. Through skill-focused modules on performance marketing, search optimization, social media strategy, and data-driven decision-making, learners are prepared for career paths such as Digital Marketing Executive, Performance Marketer, SEO Analyst, and Marketing Strategist.
Key Learning Highlights
Hands-on digital marketing execution using SEO tools, Google Ads, Meta Ads Manager, and analytics platforms
Practical application of digital marketing strategies for tourism, education, MSMEs, and regional brands
Design and deployment of data-driven marketing campaigns, funnels, and performance dashboards
Skill-focused workshops on content strategy, paid media optimization, and marketing analytics workflows
Building automated marketing processes and audience targeting strategies for real-world business growth
Career preparation for roles such as Digital Marketing Executive, Performance Marketer, SEO Analyst, and Marketing Strategist
Learning Outcome
Develop and execute comprehensive digital marketing campaigns using SEO, social media, and paid advertising platforms
Design and implement data-driven marketing strategies supported by analytics tools and performance dashboards
Apply digital marketing techniques to region-specific sectors such as tourism, education, and local enterprises
Optimize marketing campaigns and workflows using industry best practices in search, content, and performance marketing
Build and manage automated marketing processes, audience targeting strategies, and conversion funnels
Demonstrate industry-ready skills for roles such as Digital Marketing Executive, Performance Marketer, SEO Analyst, and Marketing Strategist
Master the course with just 6 Modules
This course takes students from the fundamentals of digital marketing to advanced techniques in campaign optimization and performance-driven strategy. Beginning with core concepts such as digital channels, consumer behavior, and content strategy, students progress to hands-on execution using SEO tools, Google Ads, Meta Ads Manager, email marketing platforms, and analytics dashboards. The learning journey concludes with real-world campaign deployment, ethical and data privacy considerations, and a capstone project that delivers industry-ready digital marketing strategies and measurable business outcomes.
Fundamentals of Digital Marketing
Learn core concepts of digital marketing, including online consumer behavior, digital channels, and marketing funnels.
Understand the digital marketing ecosystem covering search engines, social media, content platforms, and email marketing.
Explore ethical marketing practices, data privacy, and real-world digital marketing applications.
Search Engine Optimization (SEO) & Content Strategy
Learn on-page, off-page, and technical SEO fundamentals for improving website visibility.
Understand keyword research, search intent, and content optimization techniques.
Develop content strategies aligned with business goals and audience engagement.
Social Media & Performance Marketing
Design and manage social media campaigns across platforms such as Facebook, Instagram, LinkedIn, and YouTube.
Learn paid advertising using Google Ads and Meta Ads, including targeting, bidding, and budget optimization.
Analyze campaign performance using metrics like CTR, CPC, conversions, and ROI.
Marketing Analytics & Data-Driven Decision Making
Understand digital marketing analytics using tools like Google Analytics and ad dashboards.
Build and interpret performance reports and marketing dashboards.
Apply data insights to optimize campaigns, improve conversions, and drive business growth.
Digital Campaign Planning & Automation
Plan and execute end-to-end digital marketing campaigns for real-world scenarios.
Learn marketing automation concepts including email workflows, CRM integration, and lead nurturing.
Optimize customer journeys using funnels, retargeting strategies, and automation tools.
Deploying Digital Marketing Strategies
Implement integrated digital marketing strategies for sectors such as tourism, education, and local enterprises.
Execute live projects involving campaign launch, monitoring, and optimization.
Prepare for industry roles through hands-on assignments, case studies, and portfolio developmen
Roles
Digital Marketing Executive
Performance Marketing Specialist
SEO Analyst / Search Marketing Specialist
Social Media Marketing Executive
Content Marketing Specialist
Marketing Automation Executive
Digital Campaign Manager
Growth Marketing Associate
Marketing Analytics Executive
Digital Strategy Consultant
